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A Rose by Any Other Name...

What, exactly, is in a name?  Sometimes, I think there's a bit more to it than good old William was willing to admit.  Names... can be ideas.  Names can be dreams. They can show the world who you are, or they can tell the people to come discover you for themselves. The right name can be elusive. It can hide away in the recesses of your mind, dodging your best conscious efforts to discover it.  And sometimes, when you finally fish it from the depths and stare it in the face, you realize that, really, you've known it all along.  

Our name is Topplr.  And all due respect to Mr. Shakespeare, I see a bright future in this name.